January 15, 2005

Marketing Strategy

Filed under: Unrelated — Celia Rexselin @ 10:17 am

This one article that I read in a very old issue of Reader’s Digest stunned me. Thought that I would blog this here.

The manager of a mega store came to check on his new sales-man. “How many customers did you serve today?” the manager asked.

“One,” replied the new guy.

“Only one?” said the boss. “How much was the sale?”

The salesman answered,”$58,334.”

Flabbergasted, the manager asked him to explain. “First I sold the man a fishhook,” the salesman said. “Then I sold him a rod and reel. Then I asked him where he was planning to fish, and he said down the coast. So I suggested he’d need a boat- he bought that six-metre motorboat. When he said his car might not be able to pull it, I took him to the auto department and sold him a big vehicle.”

The amazed boss asked, “You sold all that to a guy who came in for a fishhook?”

“No,” the new salesman replied. “He actually came in for a bottle of aspirin for his wife’s migraine. I told him, ‘your weekend’s shot. You should probably go fishing.’”


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